Born. Raised.
Selling the Jersey Shore.
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About Me
+ eXp
Property Marketing
Worried about Foreclosure?
Hi! I'm Michael Mary
As a lifelong resident of southern Monmouth and northern Ocean counties, I am passionate about helping my clients buy and sell their homes at the Jersey Shore. I combine my extensive local market knowledge with consummate professionalism to exceed expectations and provide thorough care to each of my clients.
I first began working in real estate marketing in 2011, but I've been licensed as a real estate agent since 2018. I am extremely proud to bring a bespoke real estate experience to each of my clients, from dynamic marketing on listings to an aggressive and thoughtful approach to representing my buyers.
I hold a BA in Psychology from George Washington University, which affords me the skillset to collaboratively work with my fellow agents, negotiate shrewdly and anticipate my client's needs and concerns. I also have many years of experience in flipping homes and working with real estate investors.
I currently live in South Wall, with my husband of ten years, Stephen and our two children, Madelyn and Teddy.
Real Estate is my full-time career and in my spare time, I enjoy running, reading, the beach, and true-crime podcasts.
Cloud based with a local focus
eXp is one of the world’s fastest-growing real estate brokerages. Founded in 2009, we are now in 24 countries around the world with a community of over 86,000+ real estate professionals, all connected through our unique cloud-based platform, eXp World.
While we benefit greatly from being a cloud-based brokerage, eXp has over 3,000 agents in New Jersey, 700 of whom service Monmouth and Ocean Counties.
Between networking events and our technology tools, NJ eXp agents stay thoroughly educated on our market conditions and work cohesively together to best serve our clients.
The
future of real estate
Marketing Goals
The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:
Selling your home at or above market value
Achieving the sale within your preferences for timing
Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables.
We’ll use information such as photos, video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps:
- Assessing the home’s condition and highlight features compared to other similar homes for sale,
- Connecting those features to the current trends in buyer preferences,
- Crafting the narrative to connect to the distinctive value your home offers.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) will be tracked during this campaign:
- # of views of listing ads
- # of inquiries about listing
- # of landing page views
- # of showings
Assets
My full-service marketing includes the creation of the following assets to use in our marketing campaign for your home:
- Professional Photography
- Full Property Tour
- Video Highlight-Feature
- Social Videos
- Marketing Narratives Written for Landing Pages, MLS & Syndication Featured Property Landing Page (on our website)
- Facebook Ad Creative (Copy, Design & Video)
- Instagram Ads Creative (Copy, Design & Video)
- YouTube Ad Creative (Copy & Video)
- Digital & Print Property Flyers
- Property Postcard Mailer
*All costs incurred are solely my responsibility, you do not pay for any marketing services*
Distribution
Your home will be marketed to the following platforms and audiences:
- Multiple Listing Service (MLS)
- Single Property Website
- Popular Home Search Sites (Zillow, Trulia, Realtor.com)
- Facebook & Instagram Ad Audiences
- Proprietary Email List
- Postcard Mail Drop (Every Door Direct Mail)
- Reverse Prospecting to other real estate agents with client searches matching your home's description
MarketingSchedule
DESCRIPTION | FREQ/TIMING |
Sign Posted in Front Yard* (as per local/HOA guidelines) | Once at Start |
Property Landing Page Published to Website | Once at Start |
Property Video Published to Social Media | Once at Start |
Photos & Videos Posted to Facebook Business and Instragram Business Pages | Ongoing |
Facebook and Instagram Ad Campaigns | Ongoing |
New Listing E-mail Announcement to E-mail List | Ongoing |
Listing Posted in Multiple Listing Service (MLS) | Ongoing |
Listing Syndicated to Popular Home Search Sites | Ongoing |
Postcard Mail Drop | Once at Start |
Open House Campaign & Event | Monthly |
Agent Door Knocking with Printed Flyer (as per local/HOA guidelines) | Once at Start |
Metrics Evaluation & Campaign Adjustments | Weekly |
Agent Feedback Report from Buyer Tours | Weekly |
Why Pricing Matters
Much of my marketing starts today, when we agree on a price for your home.
The best marketing in the world will
never sell an overpriced home.
We will have an in-depth discussion regarding your home's value in the current market.
Recent Listing Sales
1521 Rabbit Run, Manasquan
Four Seasons at Wall
4 Brittany Drive, Bayville
565 Pennsylvania Ave, Brick
I hope this marketing plan demonstrates my commitment to gaining you top dollar for your home.
Please contact me with any questions and to learn even more about my listing process.
Get in Touch!
Michael Mary Bohacik
NJ REALTOR®
BORN. RAISED. SELLING THE JERSEY SHORE
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